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With just three days of live-blogging PROJECT NY, there was no way we could include all of the brands that caught our eye! Between denim lines, shirting, and accessories, we had a lot of amazing product to chew on. After sorting through thousands of photos and exciting video we took, we’ve compiled five brands we’re crazy about so you can keep an eye on them.
Doctrine’s functional, on-trend premium denim line takes pride in being a brand that has built itself on the expertise and on-hands experience of masters in the denim industry over many years. They aim to provide their customer with fashion-forward denim to be worn anywhere/anytime. And they succeed! From denim chinos to seamed contour jeans and a variety of colors, coatings, and washes, there is something for every taste.
Doctrine Denim: Hearty Newcomer
WRITTEN BY: BRYAN STEVENSON
You can’t possibly tell me that your denim line aims to compete if it doesn’t have a counter for bulletproof-coated pantaloons and pleated jeans. Los-Angeles based Doctrine is teetering on matters of changing the whole structure of the denim game, or at least ensuring it for the pair you’re about purchase from them. All it took was a wave of a denim apron to lure in Agent Burke, though we’ve be cooking up that Based kitchen goodness long before and we’ll be cooking it long after the rainwater fades set in. Their booth at Project was complete with racks on racks on racks of fresh woven jeans, ranging from 160-190 in price. Very easily justifiable, considering their stark penchant for fabrics and fashion-fused ideas. We can dig it.
Built with the hearty approval of quality and poised to ride a trend-based wave to a new heights, Doctrine is on to something. The ideas and energy we felt from the guys at the booth was calming, almost as if to say they know they’re destined for a higher denim calling. Hangers of orange, khaki, white and light washed pants lined the booth all with quirky modifications of their own, whether it be cross grain details or selvedge lines on back pockets. The most impressive pair we found, however, happened to be an 8 oz. Teflon coated black pair that would make Ricky Ross way too proud to wear. That’s the biggest cuff that you’ve seen thus far.
A doctrine is something learned or taught–We couldn’t ask for a greater mentor than designer Teresa Sung ofDoctrine Jeans. She manages to show us just the way American premium Men’s and Women’s denim should be done through her unique washes and details in a hand-made jeans. Their range is wide, from slim jeans, to gaucho pants and capris. Doctrine’s jeans all have a unique but subtle signature back pocket detail derived from their arrow logo. We showed you five ways to wear your Doctrine denim, and now you can read our exclusive interview below…
Denim Therapy: Lets start from the beginning. How did you know you wanted to be a designer?
Doctrine: I realized that I wanted to design after many years of working at product development and different technical aspects of the industry. As I became more involved in design and development of the denim category, I knew in my heart that I had the strongest desire to find out more about the markets, trends, fabric, silhouettes, etc… it was then that I knew then I wanted to design.
DT: Are there other denim brands you consider your immediate competition? How do you differentiate yourself from the hundreds of popular denim brands afloat right now?
Doctrine: At Doctrine Jeans we truly believe that patience is a virtue and this is what separates our brand from the others. We start our designs with thorough market research and carefully select our fabrications. With patience, we strive to get the most out of each chosen fabric after numerous tests and processes here at some of L.A.’s best laundry houses. It is important to determine the best fit for each particular fabric and then be meticulous about the design process. We feel this extra effort is essential to keep consistency in our fits and comfort, which ultimately is the most important thing!
DT: Do you have any pre-designing rituals?
Doctrine: We have a great design team where we put our teamwork first before anyone or anything. This allows us to work in cohesive environment where our creativeness comes about. We have our own conventional ways to prepare designs. We start out by researching the trends, concepts, colors, details, fabrics, and treatments then proceed, with precise and effective planning.
DT: Describe the person who represents your ideal target customer—the customer you have in mind when you’re planning a collection.
Doctrine: My ideal customers are people who want to look and feel great in a pair of denim but also understand the value of good design, great fabrics, superior wash techniques, and excellent workmanship with attention to detail.
DT: Can you give us hint about what’s next?
Doctrine: We just finished our fall line and in process of starting our SS2012. I want to give a twist in our spring/summer with light colors and lighter weights. I’m just excited to see how it’s going to play out at the end.
DT: What would be your dream collaboration? Any plans of that in the future?
Doctrine: It’s too early to tell right now since we are such a young company. I just want to be focused on what is working.
DT: What are the most popular washes/fits in the line? What are your favorites, and how would you style them?
Doctrine: Straights and slim straights are most popular fits for men’s. And the popular washes are dark denims and dark stone washes with natural whiskers. As for women’s, our “moto jeggings” is the most popular fit and we also offer super bellbottoms and gaucho which are drawing a lot of attention.
DT: Do you have any favorite/least favorite denim trends right now?
Doctrine: My favorite denim trend right now is flare jeans. You can dress up and look hot in great blouses and blazers. Also, I love wearing boyfriend fits. It’s so relaxing and casual to wear!
DT: Street style and style blogs are huge in the industry right now as a source of inspiration, influencing the high-end labels rather than vice versa. How much does street style influence your designing?
Doctrine: Its influence is phenomenal and helpful when identifying new trends and developing the designs. Eclectic styles from the streets and comments from knowledgeable bloggers are inspirational. The fashion mix from an ever changing culture and the insights available by way of comment about their fashion tastes are refreshing and courageous as well as empirical.
DT: How many pairs of denim do YOU own?
Doctrine: Too many to count!
DT: Favorite celeb wearing your brand?
Doctrine: We have literally just had our first run of production for men’s and many of the top celebrity stylists, representing the likes of Adrian Grenier, Jonas Bros, Ryan Seacrest and Zac Efron have all picked key styles.. As mentioned above – Doctrine Women’s is being eagerly awaited by many stylists and female celebrity notables.
Edward in DJ7034 Brody Skinny
EDWARD H. SAYS…
Just sitting on the kitchen floor drinking tea.
Hey! Like me on facebook! You know you want to.http://www.facebook.com/pages/Edward-Honaker/152698211463855
We found five real guys online at Lookbook: Peter Adrian, Adam Gallagher, Blake Jacobsen, Tim M and Denny Wenny, wearing Doctrine Jeans in their own way. These are five guys with different personal styles and body types. After all, shopping for jeans can be tricky. Do you often ask yourself, “Sure, those jeans look great on that model, but could I pull it off?” Check out the gallery and see if you can’t totally rock a pair.
Just launched last fall, Doctrine Jeans women and men’s denim is currently currently available at select upscale department stores including Saks. Stay up to date on Doctrine Jeans online at Facebook.
—Kathy Ng Hassan
Chad / 24 / Financial Analyst
I had never heard of this denim brand before but after wearing them I am quickly becoming a huge fan. I really like this particular pair of denim from Doctrine because of the straight leg fit. These are the best fitting pair of jeans that I have ever tried on. It’s like this denim was forged from my body. I also like the wash of the denim. It is a very dark and versatile wash making them an acceptable for a vast array of occasions. The first thing I noticed about this pair of denim was definitely the pocket. This type of pocket is one you normally see on slacks making this denim unique. If you have not heard of this brand I strongly recommend that you familiarize yourself with the next big thing!
I Styled this denim with a light blue striped T from Life After Denim and layered it with a nice clean while button up. The thing I liked most about this look was how I could see the stripes of my undershirt through the button up from Life After Denim. This would definitely be my look if I were going onto a sailboat or yacht. The whole look is just a classy look that will leave everyone jealous of the best dressed man on the boat…YOU
Photography by Jeffery Scott Tilton Jr.
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Doctrine Denim just finished shooting the Fall 2011 Look Book which you can see here. They are quite ahead as we are still sharing a lot of the Spring/Summer looks for 2011 but this is a great Look Book with wonderful styles.
Doctrine just launched in Hollywood with the event at Boudoir and it has now added women’s into their Fall 2011 collections. The Designer, Teresa Sung, wanted to launch the women’s line and stick with clean and simple silhouettes. There is a moto jegging which they previewed at trade shows in addition to straight legs, skinnies, trouser-style jeans and a twill. The men’s line is doing really well and has been one of the top selling lines at Saks in Beverly Hills so far. So what do you think of the new collection?
To view our collection: Click Here
Doctrine denim has yet again provided me with a unique style that as endless possibilities. The slim fit throughout the legs allows me the freedom and mobility that I would have never expected possible in denim. The waist sits comfortably on my hips and has enough stretch to allow movement but not too much to allow them to sag in places you don’t want them to, which is hard to find with a lot of denim brands. If you have a little junk in the trunk, there’s no hiding it with this pair of denim with the hidden back pockets. Your booty will be out for show because there are no crazy rhinestones or logos, which is great. I decided to pair my bootylicious Doctrine’s with a striped blue and white Life After Denim t-shirt and a Ben Sherman denim button down. The medium light wash Ben Sherman shirt goes perfectly with the dark wash of the Doctrine jeans. The striped blue and white t-shirt is a nice addition to add a little more flare to the look and gave me an opportunity to have that great layered look. This outfit is meant for when you are going out to impress at least one person but beware …there is a great chance that you might have a few more spectators than you initially expected!
1. Why do you think after 200 years jeans are one of the most popular items of clothing?
Jeans have evolved over the time with cultures and with people’s needs. Denim was first made for the workers in mid 1800s because of its durability. Now it has become a staple in everyone’s closet – not only for its sustainability but now as an integral ready-to-wear piece in our daily lives. With a variety of fits and washes it has truly made the transformation from work garment to fashion item!
2. Last time we counted there were over 200 brands of premium denim jeans, what makes your jeans stand out from the rest?
At Doctrine we truly believe that patience is a virtue and also plays a crucial role in what separates our jeans from the pack! We start our designs with thorough research of the markets and then shop for trending fabrics. Here patience is key as we always strive to get the most out of each chosen fabric after its numerous tests and processes here in L.A.’s best laundry houses. It is important to determine the best fit for each particular fabric and then be meticulous about the design process. We feel this extra effort is essential to keep consistency in our fits and comfort for our customers – which ultimately is the most important thing!
Additionally this patience extends to our attention to detail regarding all aspects of construction including the hardware, core- spun custom sewing threads and particularly our unique, authentic pocket designs and embroidered details.
3. Who do you imagine is your typical customer?
Our customer is a guy or girl who knows how he or she wants to feel in a great fitting pair of jeans and also appreciates the feel, style and craftsmanship that can only come from a pair of jeans produced in Los Angeles. Our customer loves our fits and comes back for more of his or her favorite fit in different fabrications and washes.
4. Where do you get your inspiration?
One of the inspirations, sometimes comes from the nature itself. You will be surprised how much natural coloration affects our thread colors and washes. Other inspirations come from evolving culture – runway shows, magazines, music and films which help to communicate the nuances of certain trends to customers thru our products. It is equally important to understand what is going on in the ready-to-wear market and create denim that also merchandises well with the most current trends.
5. Which style of your jeans are flying out of the shops the quickest at the moment?
Our Straight and Slim Straight fits are selling well.
6. Are there any essential jeans that everyone should have in their wardrobe? Jeans are arguably the most versatile and most often ‘invested in’ item in the wardrobe. The essential jean is one that can be dressed up or down with dark and vintage washes. We have our Chairman Slim Straights that do the trick!. We currently have 5 fits and are introducing a slouchy skinny with stretch for Spring/Summer.
7. What are the first pair of jeans you remember?
Sergio Valente jeans in the 80′s. I think it was first jeans that I purchased since moving to U.S. Also, I specifically remember white Guess jeans in my college days.
8. What have been your favorite pair of jeans that you have owned and why?
Seven, Hudson, and AG. Doctrine because of its comfort and silhouette as a boy-friend jean; Seven because I had them for so long and just molded into my body; Hudson because it has a great boot leg shape that makes my legs look longer; AG because of its vintage wash which actually looks really cool.
9. What have been your favorite pair of jeans that you have produced and
We have only produced men’s jeans so far and I wore a slim straight as a
boyfriend jeans. I received many complements actually. :. (Women’s debuting SS11!!.
10. How many pairs of jeans do you currently own?
I have tons and never actually counted them.
11. Are you a “wash your jeans after each wear” person or a “wear your jeans for six months before you wash them” person?
I never wash my jeans after each wear. My philosophy is to let the jeans age with time and usage as much as possible. This allows my jeans to create certain creases in just right places and also promotes natural distresses on hems. I wash them only if it is necessary.
12. Do you own jeans for different occasions?
Yes. I have my casual jeans that I wear to work, my other dark denim jeans for nights out and more vintage wash when out and about.
13. What are some of your favorite places to shop for jeans?
Bloomingdale’s, Nordstrom, Saks, American Rag , Fred Segal.
14. Which celebs are wearing your jeans?
We have literally just had our first run of production for men’s and many of the top celebrity stylists, representing the likes of Adrian Grenier, Jonas Bros, Ryan Seacrest and Zac Efron have all picked key styles.. As mentioned above – Doctrine Women’s is being eagerly awaited by many stylists and female celebrity notables and will debut in Las Vegas in Feb!
15. How important is it to your brand and how big of an effect does it have on your sales when celeb is seen wearing a pair of your jeans?
Having celebs wearing our jeans is very important and does have a positive impact. It definitely draws attention to the brand. Soon we will have an opportunity to see women celebs in our jeans. I think it will have an immediate and lasting impact. Customers see celebs as the fortunate few who have the access and ability to obtain whatever the desire. Having you product on a celeb demonstrates to the consumer that this is a product that has the desired appeal. We all want to be part of an exclusive group.
16. Who is your favorite denim icon male?
It’s a tie between Paul Newman and Marlon Brando early in their careers. female? Brooke Shields in Calvin Klein.
Brando not only looked good in denim he help to create the denim phenomena we have today. Brooke pushed the envelope of sexuality at the time posing in her CK on TV.
Jessie says, “I completely agree… sigh he was a babe!”
17. Which person, dead or alive, would you most like to see in a pair of your jeans?
James Dean, is king of cool and he will never get old. Steve McQueen is not far behind.
18. What is the worst denim crime?
Denim was made in every item you can imagine but the worst crime would be making a Speedo with denim.
19. If jeans had not been invented, what would we all be wearing?
Can’t imagine, it’s like saying if the food was not invented, what would we be eating?
Could you imagine five-pocket double knit bonded polyester jeans??